Why buy direct.
See how marketplace costs work, what direct-store pricing means and why it pays to compare checkout totals.
Another way to shop. A clearer way to compare.
Our goal is to offer competitive direct-store pricing. Shoppers should always compare the final amount paid on each channel, including shipping, taxes, coupons, warranty coverage and returns.
What sellers may pay on Amazon.
Amazon says sellers can incur referral fees and selling-plan costs, plus optional charges for Fulfillment by Amazon, warehousing, delivery, returns processing and advertising. Costs depend on category, dimensions and fulfillment choices. The fees charged to the seller are not a flat 30% consumer surcharge and do not prove that a product costs 30% more on Amazon.
Source: Amazon’s public seller pricing information ↗.
What you get from shopping direct.
A single place to compare product features, the merchant-controlled direct price, secure checkout via Stripe once activated, and a way to contact the store about a direct order. Shipping fees and applicable taxes are displayed before confirming payment.
Why prices can change.
Amazon listings may feature temporary coupons, Prime deals or seller-initiated markdowns. Direct-store offers may change with inventory and supplier costs. Our planning target is 30% below a retailer benchmark when commercially viable. A benchmark is not a live Amazon price and should never be treated as one.
When does your order become final?
Only when you review and accept the actual amount shown at the secure payment checkout. Until the merchant activates checkout, listed direct prices are proposals and not purchasable offers.